When you are learning how to use Facebook for business, there is a lot of ground to cover. One of the things you will learn right off the bat is that the ways you will use Facebook for business go well beyond the ways you use it for personal reasons, though they are based in those same concepts.
How To Use Facebook For Business
In fact, it is very important to remember that if you want to be successful in this endeavor. After all, in implementing all of the tips we are about to give you, you need to remember that people do not usually log onto Facebook because they want somebody to try to sell them something.
Your Friends List
One of the ways you go about how to use Facebook for business differs from how you use it for personal reasons is that most of your business use of this social media powerhouse will happen outside your personal friends list. However, it is also important to not forget about your friends list entirely.
After all, this can be some of your “warmest” market, especially when you are just starting out. You just want to make sure that you don’t end up getting a reputation for always trying to sell something… remember the advice we gave you before about that.
Another piece of advice that we would like for you to keep in mind while you are learning how to use Facebook for business is that as you continue to make new business contacts (networking), your friends list is likely to grow. There is a lot of overlap between social networking and business networking.
We would caution you some about accepting friend requests from customers that you do not know. A better place to interact with them is on your page, which we will talk about in a moment. You want to keep the limited spaces on your friends list open for either people you actually know or people that can help you move your business forward.
Your Facebook Page
We said we would talk more about the Facebook page itself, and now we will. This page is really the central component of how to use Facebook for business. Even when you start using paid advertising methods, which we will also talk about, the majority of efforts will be to direct people to your business’ page.
You want as many “likes” on that page as possible. That will give you the best possible chance of harnessing the viral potential of your social media based marketing efforts. Your page is the number one place that Facebook users, whether you know them or not, will find out about your company and its products.
Your Facebook page also provides a great place for you and your customers (or potential customers) to interact with each other, which is really what figuring out how to use Facebook for business is all about.
After all, it is precisely this interactive potential of Facebook (and other social media) that makes it such a potentially powerful force in terms of your marketing efforts.
When your customers experience you interacting with them directly, they are far more likely to be far more loyal. Therefore, you should make every effort to interact with them as extensively as possible through your page.
We also promised to talk about paid advertising, and it is indeed an important component of how to use Facebook for business. While you want to exhaust the free options for doing business on Facebook first, taking advantage of the paid options will boost your profitability, as long as you take a smart approach to it.
Unless you are a very large corporation, we would recommend that you use the “pay-per-click” options instead of the “pay-per-impression” methods. That way, you will only be paying for your ads when someone actually clicks them, instead of every time they are displayed.
We also have another tip for you about your pay-per-click advertising on Facebook. You see, one of the most important concepts for you to become familiar with as early as possible when you are first learning about how to use Facebook for business is that the less money you spend doing it, the more profitable it will be for you (naturally).
To that end, we would suggest you place your initial per-click bids at one half of Facebook’s minimum recommendation when you set up your first pay-per-click campaigns. This will make perfect sense to you during the sign up process for the program itself.
So, there you have it. You now know enough about how to use Facebook for business to harness the unprecedented success of this company and turn it into some success of your own. If you follow the advice we have provided you here, you will be well on your way to doing exactly that.
Top 5 Social Networking Mistakes Small Businesses Make And How To Avoid Them
Social networking can become a boon for your business or it can backfire or simply not work towards any greater rewards. Just like any other strategy, sales, marketing or customer services, there can be several aspects where a small business can go wrong with their social networking.
Here are some of the most common social networking mistakes that small businesses make and we also list some ways of avoiding them.
1. Acting Without A Plan
Most small businesses simply set up a page and a Twitter handle and start tweeting, posting discounts and promotions and stuffs like that.
What happens here is that there may be some amount of interest that the business can generate among its customers, users or fans but quickly there would be nothing new that the business would be up to. It is all about staying in the thick of things and coming up with new stuff. Users are likely to lose interest when the initial frenzy dies down.
How To Avoid
– Let´s say you want to do Facebook for business. Have someone plan out the social networking strategy properly. You do not need a million followers in a week. Steady growth would be more appreciable and will actually help you notice robust growth in sales or traffic to your website. A sudden outburst is often meted with a sudden loss of interest.
2. Promotion On An Overdrive
No matter which industry you are in, most small businesses go an overdrive with their promotional campaigns. Since there is no limit and not any expense as to what you post online, there is a tendency to post the same thing over and over again.
The moment a small business does something like that, the prize or reward for the users lose its value. Shakespeare was not wrong when he said that unless you long for anything, you would not give it its due value.
How To Avoid
– There is a need to keep your marketing ball rolling but that can still be done in a strategic manner. You can schedule every update at a decent interval which does not end up dominating the news feeds or twitter feeds of your customers.
3. Buying Easy Solutions
There is this growing tendency among small businesses to buy views, likes or bought posts and user activity. It of course is the decision of a company management if they would want to spend some time rather than money to get their social networking efforts gains any noticeable momentum.
However, if you spend money to get the likes and the views, would that in any way help a business to gain momentum. These users or purchased likes hardly get you the traffic that you desire to have nor do they buy anything which is your ultimate objective.
How To Avoid
– Rather than buying likes and stuff, it is wise to plan the launch properly. If you can manage to launch a fan page or a new website with enough information already out among your customers or local groups and communities, then anticipation or pre-launch hype can help you to get started with the momentum which you would want to have.
4. Lack Of Awareness
It is common for a small business to only talk about social networking among the staffs and people come up with taglines, content for posting and the company goes about actively promoting their deals, website or some product through social networking.
Now, whether a business is just starting out or has been into social networking for a while, there is always a great deal of knowledge and statistics out there that shows what works and what does not. It does not cost a fortune to refer to these published studies and create awareness of the strategies that have been working.
How To Avoid
– A small business must keep itself posted and updated about all new social marketing trends and popular turnarounds. Every now and then, something captures the fancy of consumers, any small business must try and cash in on such incidents rather than trying to come up with a unique something that would fail to make an impact.
5. Lack Of Involvement
Social networking is based on social networks which exist because of online users, in other words, members. Unless the members are satiated and offered the minimum amount of attention, the whole social networking strategy can go kaput.
Many small businesses do not have the time to engage in conversations, comments and fail to react to some fans, customers or simple curious onlookers. This is a big mistake that shoos away potentially interested people.
How To Avoid
– Just spending a bit more time, keeping a dedicated staff or browsing through every little like and comment can easily address this issue. One has to offer significance to social networking if the expectations are to be met.